Stimulating World Research

Transparency

Why transparency works!

In the age of the internet people expect to be treated as partners and not as passive respondents. We always share with people why the research is being done and involve them in helping us make meaning of what is emerging. We encourage clients to meet their customers and we facilitate genuine dialogue in the research sessions themselves. There is no need for clients to sit behind research facility mirrors unless they want to!

For deliberative style projects we will often involve a cross section of the research participants in the debrief and in giving us feedback on the draft report.