MindMover

qBuilder

Our unique software package combines a sophisticated tracking engine and real-time reporting to overcome the problems involved with journey tracking individual customers. Ongoing feedback is received for the entire experience which allows you to locate the highs and lows of that journey, quickly and economically.

The ‘joined-up’ view of the customer as a single source of data gives you the facility to understand:                                         

• Drivers of retention and transaction, enabling you to maximise ROI
• Drivers for customers’ key behaviour patterns, including purchase, loyalty, switching and inertia
• Competitor behaviour / win-back programs, empowering you to react at speed
• Detailed demographics and segmentation of attitudinal groups, so that you can deliver the optimal message to each customer
• Your customers’ brand commitment, enabling you to trigger up-selling and retention programs
• ‘The customer voice’, providing you with an understanding of your customers’ experiences through their own words.