MindMover

e-valuate

e-valuate is an innovative new service designed to help you fine-tune your email campaigns for improved results. After your campaign has been broadcast, we survey a sample of the recipients to gain insight into their reactions and analyse their responses to your message.

How does it work?

• Questionnaires across our email campaigns help you maximise ROI
• Benchmark database of customer reactions to email tests
• Advice on how to maximise the performance of your campaigns going forward
• Optimise response from customer and potential customer bases to increase campaign ROI

The questionnaire covers all aspects of the customer reaction to the campaign, including key measures for benchmarking:

• Spontaneous awareness of emails from sector specific companies in the last week
• Prompted awareness of emails from sector specific companies
• Specific recall of your email campaign
• Questions around their impression of your email e.g. relevance
• Specifics about the email creative itself and the user’s ability to understand and navigate around
• Evaluation of the design
• Would they forward it to a friend?
• What actions did they take as a result of receiving the email?
• Verbatim comments about likes and dislikes
• Demographic questions

The sample of customers is drawn from all those who received the campaign, split between those who opened it and those who did not. This gives us a comprehensive range of viewpoints for analysis. We then report back to you with actionable insights so that you can adapt your next campaign to deliver improved results.