Tpoll Market Intelligence

General Panels

Tpoll's general panel is a 250,000-strong cross-section of the UK population, just the click of a mouse away. Our panel members provide an overview of the current UK market place, covering all aspects of lifestyle and behaviour.
                            
The general panel will cover the whole range of research methods and is available to take part in research at any time of the day or week, often at short notice.

Our experience of talking to consumers online goes beyond traditional market research techniques; our questionnaires are tailored for the online environment and we offer additional panel features such as feedback forums that help to create true listening programmes.

• Benchmarking satisfaction, recommendation, churn against competition
• Profiling overall customer experience
• Brand equity tracking
• Pricing
• Brand awareness
• Advertising effectiveness
• Measuring advertising and sponsorship effectiveness
• New Product Development
• Above- and below-the-line advertising tests