Tpoll Market Intelligence

Customer Journeys

Everything we do is driven by how people behave and think in the real world. We put ‘real people’ back into research, listening closely to your customers as they develop a relationship with your business.

The Tpoll Customer Journey traces different experiences of a customer over a period of time, recording everything from their own point of view.

This might include:

• The effect of publicity
• Direct marketing
• Moments of truth/periods of silence
• Product/service experiences
• Brand perceptions and engagement levels over time

 

Tpoll has developed advanced online technology and robust research techniques to create real time enriched data that that allows us to get even closer to your customers.  Our unique questionnaire software, qBuilder,  tracks changes in satisfaction & attitudes throughout customer or life stage journey, giving clients continuous feedback. One to one dialogue with key customers can be managed online using Tqual.