Tpoll Market Intelligence

Campaign Benchmarking

Benchmarks can be inward looking and so do not give an insight into the customer-brand relationship.

The opportunity
Our client needed to measure the impact of a media campaign on its customers.

Our approach
By combining conventional benchmarks with relationship attitudinal questions we not only evaluated key indicators within the business but also measured changes in the customers' relationship with the brand.

The results
Tpoll has benchmarked new design ranges, programme evaluations, customer experiences and marketers' opinions.