Tpoll Market Intelligence

Advertising Evaluation

The opportunity
Our clients' ad agency produced 3 TV executions, one of which was hotly disputed within the business. The final decision on which executions to air had to be taken within a week.

Our approach
Tpoll created a questionnaire with the video embedded in it. The process was completed from brief to field in less than 24 hours.

The results
The client received results within 3 days of brief.
Consumers generally liked the ad, but thought it unsuitable viewing for children. In a meeting with their ad agency the following day the decision was made not to air the ad.