Senior Staff Changes at Online Insight Specialist Tpoll
Independent online research provider Tpoll has promoted Georgina Botting to Client Services Director and appointed Sarah Kavanagh as Associate Director. The senior personnel changes follow the management buy-out of the company from Interactive Prospect Targeting Group in November 2008.
Now in its tenth year of delivering online research and customer panels, Tpoll has made these recent appointments to support its core activity of generating market research that reflects both the use of the internet in customers’ everyday lives, and the need for organisations to obtain immediate and actionable results.
Georgina joined Tpoll in May 2002, and has played a key role in the development of the company’s online product portfolio. She has significantly contributed to building a strong, specialist team that combines both research skills and technology-design to engage with online customer communities in their various forms. Within her new role Georgina is responsible for ensuring Tpoll’s insight team, offering and output are consistently focused on achieving client objectives. She will also be required to oversee panel quality standards, participate in the development of new IT tools and drive general staff training.
With over eight years’ experience, Sarah joins Tpoll following a two year period of working in Australia for Synovate and Galileo Kaleidoscope respectively. Prior to this she was employed by TNS in London. Sarah brings to the role a wealth of consumer and retail expertise gained from her work with global and national brands to deliver both quantitative and qualitative research. Working within Tpoll’s Insight team, Sarah will liaise with clients, manage and deliver projects across key accounts and engage in new business initiatives.
Mark Ursell, Tpoll’s CEO, comments: “We are currently enjoying a very positive 2009. Following the management buy-out the team was able to evaluate our offering and clarify the business’ priorities moving forward. With our extensive experience in online research, and the combination of our research skills and in-house technology, we believed it was vital to centre on our core online services.
“These recent senior staff moves underline our commitment to customer service and ability to provide clients with a tailored online research solution that is delivered by experienced professionals. I am delighted to welcome Sarah to the team, and congratulate Georgina on her much deserved promotion.”
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For further media information, please contact Mark Ursell:
T: +44 (0) 203 176 0729, E: mark.ursell@iseepr.co.uk
Notes to Editors
About Tpoll:
Established in 1999, Tpoll is an independent UK based provider of online customer panels and market research which produces cost-effective, business-focused insight. By combining the latest research techniques with powerful IT systems that are developed in-house, Tpoll offers bespoke and standard solution that can capture customer engagement with a brand over time rather than a static, ‘one-off’ snapshot. Tpoll’s approach to generating market research reflects both the use of the internet in customers’ everyday lives and the need for organisations to obtain immediate and actionable results.
For further information visit www.tpoll.com.