Customer Journey Tracking
Tpoll's customer journey programme can track the different experiences of your customers over a period of time, providing insight into the build up of events that impact their decision making process.
Through recent enhancements to our innovative software tool, qBuilder, we can uniquely link together a series of questionnaires throughout the customer journey lifecycle that will provide a holistic view as to why customer decisions have been made in relation to the activity of your business. This differs from traditional market research techniques which can only provide a 'snapshot' in time.
Tpoll's insight team works closely with you to manage the tracking process and evaluate the results. This ensures you receive actionable insight that meets your objectives.
Tpoll's online customer journey tracking is a powerful research tool that provides you with:
- An opportunity to identify and evaluate the factors that lead to customer churn and customer loyalty
- Ongoing access to your customers to gain a robust and reliable measurement of their attitudes and opinions.
- Customer engagement that enables you to understand how they are influenced by your sales and marketing interaction, such as a direct marketing campaign
- Detailed insight into on-going customer brand perceptions and engagement levels.
For further information on our specialist software, qBuilder, and how it works, click here.